Wednesday, May 9, 2018
URSP Student Effie Anayiotos Researches the Effectiveness Behind Social Influencers on Instagram
This research will not only help me personally understand how social influencers have affected millennial lives, but will benefit me in my career. As a Communication major with a concentration in Public Relations, I will be using social media in the office frequently. By having an understanding on how social influencers affect the Instagram users, I will be able to understand how to successfully reach a target audience when working on advertising campaigns. This will help me throughout my career when brainstorming with colleagues on the best way to reach the audience of a company or brand.
I began my research in Fall 2017. Between the beginning of Fall to mid-winter, I conducted research to learn about the history behind Instagram, social influencers and what has already been studied about the two. Since then, I have been working weekly on my Introduction, Literature Review and Method of my project. In the past month, I have been collecting data via a survey. Once this data is collected, I will begin putting my research paper together with graphs and other visual tools to help come up with a conclusion to how effective social influencers can be on millennials.
One thing that I have learned/discovered throughout this project is time-management. It is very important to stay on top of my research even though I am a full-time student at Mason, graduating in May. I believe that this research has helped me grow individually and has made me become a more organized person.