In the past 20
years, technological advances have made music increasingly more available in
America (Schwartz & Fouts, 2003). In 2001, it was reported that Americans
spent more money on music than they did on prescription drugs (Huron, 2001).
Recently, research has shown that music listening (both intentional or
otherwise) on average, adds up to more than 5 hours a day for the American
citizen (Levitin, 2006; McCormick, 2009).
Given that music is more ubiquitous today than at any
other point in history, it is not surprising that psychologists have examined a
number of important questions concerning music in everyday life (e.g., identity
formation, social behavior, developmental functions). In contrast, fewer
studies have examined how listening to music affects creativity and no studies
have examined how self-defined music preference (e.g., “I love this song”) affects
creativity. Additionally, no studies have utilized modern day technology
(e.g., mobile applications like Spotify, noise-cancelling headphones) to
simulate realistic music-listening experiences for participants. Therefore, the
goal for this research is to determine whether listening to music individuals
self-define as music they “love” or “hate” affects creativity. To assess
creativity, participants will complete the Alternate
Uses Task (AUT), a commonly used creative task, while listening to music
they love, hate, or in silence (control). The AUT measures ideational
fluency—the number of non-redundant ideas one can generate about a given
topic. Findings may suggest that listening to self-defined preferred
music is beneficial in situations that demand idea formation, that listening to
self-defined non-preferred music is disruptive, or that listening to
music—regardless of preference—is disruptive to creative cognition. Depending on the results of this study,
future studies may then begin to assess the effects of music listening in
applied domains (e.g., across different creative tasks, worker or student
productivity, assessing the quality of written work in work/school-related
settings).
I have been
working as a research assistant in the Applied Performance Research Lab for
nearly three years. Conceptualization for this project began about a year ago
when I stumbled upon music psychology as a sub-discipline within applied
cognitive research. I fervently combed the literature for about a month before
deciding to design and conduct my own study from the point of data collection
through analysis and dissemination of the results (e.g., honors thesis,
conference posters, potential journal publication). Last Spring I focused
solely on conducting a thorough review of the literature, designing my study,
obtaining IRB approval, applying for OSCAR’s URSP summer grant, and preparing
for data collection. Although the study is fairly straightforward
(conceptually), I was surprised at the amount of time I spent designing and
piloting the study over the summer. For instance, I created online
questionnaires in Qualtrics, a data-tracking protocol in Excel, a data-scoring
program in Excel, purchased the measure of creativity (the Alternate Uses
Task), constructed a third form of that measure (and piloted it to assess
reliability and validity of this form), created a fake account in Spotify, planned
recruitment of participants, created a counterbalanced design for a
within-subjects design, created databases in SPSS using syntax, and developed a
data analysis plan—all while writing drafts of my honors thesis (and this was
all before the data collection process). After data collection, entry, and
auditing (Summer/Fall), I then trained two research assistants to independently
score the tests of creativity for originality/creativeness to remove
experimenter/expectancy bias (a measure typically taken when scoring or ranking
qualitative data). In order to effectively train the research assistants, I
wrote a coding/scoring manual. This week, I have received the scored results
and I am finally in the process of cleaning and analyzing my data. I hope to
have analyzed the results by the end of this week. Stay tuned!
One thing I have
discovered this week (I’m about to get a little reflective) is how quickly time
moves and how important it is to plan ahead in the world of research. I once
heard from someone that the “re” in “research” means “re-do.” Yes. Research
rarely moves at the pace one needs it to (for jobs, grant or conference deadlines,
defense deadlines, graduation, etc.), so it is important to balance planning
with patience. On the subject of planning, I
will be applying to Experimental and Quantitative Psychology doctoral programs
this fall (2016). Because these programs place an emphasis on experimental
design and statistics, the advanced training will provide me with the
flexibility to stay in academia and consult with different researchers on a
variety of projects. Independently designing my own study and writing an honors
thesis has certainly prepared me for a future in academia.